The name “xin culture” was inspired by the Chinese word 心(xin), which means heart. Therefore the brand name represents the message that every item from xin culture is made from the creator’s purest emotions and feelings.

xin culture was launched by Daria, a young Ukrainian woman who came to the Netherlands to pursue her career in business and economics. During her studying and working activities, she always found herself passionate about tasks requiring creativity and designing skills.

With the encouragement of her friends and family, she launched xin culture in 2022.